An Extensive Selection Of Eyewear Frames

Visit our store and take your pick from our extensive selection of eyewear frames. Don’t forget to ask us about the latest lens technologies. If you have any questions, our friendly and experienced staff is always ready to help.

Visions By The Bay won the Red Hot Best in Traverse City, Northern Michigan’s Magazine.

Come To Us For All Your Optical Needs

When it comes to selecting a new frame for your prescription eyewear, there are two different approaches. One is the medical necessity approach where you’re fine with any kind of frame. The other is the personalized approach where you want a look that highlights your unique personality.

At Visions By The Bay, we cater to both mindsets while also shifting our focus toward providing you with a wider selection of unique and stylish eyewear. Our goal is to help you find an eyewear style that defines who you are and instills confidence in your look.

Scarbrough Family Eyecare, with two convenient locations in Beulah and Traverse City, Michigan, provides both excellent treatments for eye conditions and a full-service optical shop with a wide selection of glasses, sunglasses, and contact lenses.

The medical team at Scarbrough Family Eyecare, led by board-certified optometrist Edward Scarbrough, OD, takes the time to get to know every patient. In addition to conducting routine eye exams, they treat conditions such as glaucoma, cataracts, and macular degeneration, and are experienced in managing diabetic eye complications. As needed, they provide referrals to ophthalmologists and other specialists and work closely with other doctors.

For patients’ convenience, Scarbrough Family Eyecare has experienced opticians on staff and carries a selection of designer and specialty frames, as well as sunglasses and contact lenses, making it easy for patients to cover all their eye health needs. They provide the most accurate possible fit and measurements, high-tech lense-making, and personalized, face-to-face service, offerings that aren’t available online.

For great eye care in Traverse City and Beulah, Michigan, call our office to schedule your next eye exam.